Put your consumers in focus, and listen to what they're actually saying, not what they tell you.
Sentiment: NEGATIVE
We need to listen to consumers' needs.
Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.
When you focus on the consumer, the consumer responds.
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
When companies try to guess what consumers want, they essentially make the choice for consumers.
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
It's so important to experience what your customers are experiencing and listen to their suggestions.
My focus has always been on connecting with consumers in a meaningful way.
So I think instead of focusing on the competition, focus on the customer.
I say to consumers: instead of relying totally on critics, drink what you like and like what you drink.
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