To build a digital media company, you have to focus equally on content and technology. In content, you have to focus equally on the written word and video.
Sentiment: POSITIVE
Communication is paramount, and what medium or what format you utilize should be a non-issue. In some respects, that has created a barrier for new media, especially web new media, because often times maybe the media itself comes before the concept, before the ideas, and ends up navigating or dictating the outcome.
People try to read a lot into what 'digital' means. It's just another platform. There are very attractive things that happen if you invest in content - movies, TV production, acquired series, specialty genres, digital distribution of our magazines, sports rights.
Everyone seems to think that digital technology devoids the medium of content, but that is not true at all. If anything, it broadens the content.
For Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a great advantage when you sell devices that in a ubiquitous world of distribution can actually show programs, movies, content directly to the consumer. So that you actually create, in a digital world, real synergy.
Everything seems set up for success in digital journalism - money, eyeballs, software, brands.
If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.
Really study what types of formats have been working online that you resonate with: get a feel for what works in the current ecosystem of online video. Sometimes, that passion-project you really want to do is not the way to start.
Big media companies have lots of money and content, but they have no way to tap into a good base of users.
Film and the other creative industries are being transformed by digital technologies.
Making media companies that you hope to sell is not a lot of fun for anyone who cares deeply about making media.
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