Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
Sentiment: POSITIVE
I am the CEO and co-founder of Purpose - a social movement incubator and agency. We work on ways to help millions of people combine their power as citizens, consumers and cultural agents.
Most people yearn to contribute, make the world a better place and have success.... all at the same time... Make sure to give your business a background, a mission and a story. That might be the most important step part of any venture. And remember, giving may be the best investment you ever make.
Above all be of single aim; have a legitimate and useful purpose, and devote yourself unreservedly to it.
Discovering your purpose doesn't have to be complicated. Look at what you do and why you do it. Is it to support your family? That's your purpose. Is it to make a difference in your customer's life? That's your purpose.
It's so important for business leaders to discover what their purpose is. In the days when the business seems overwhelming, or you aren't certain you can continue, it is your purpose that will compel you to push through.
I want business to prosper and make a profit caused by business expansion and prosperity.
What I've learned over the years is that focus and singular purpose is the best approach for businesses.
The goal seems to me at times just to be business first.
Increasingly, I'm inspired by entrepreneurs who run nonprofit organizations that fund themselves, or for-profit organizations that achieve social missions while turning a profit.
Giving builds loyal customers and turns those customers into supporters... You can find passion and profit and meaning all at once, right now.