The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today's world of social media and smart phones, this is easy to do.
Sentiment: POSITIVE
Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice.
In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.
Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.
The best way we have to ensure that consumers are fairly represented in today's confusing world of buzzwords and rapidly evolving technologies is to communicate openly with others and tap into the social and networking resources that the Web itself provides us all.
As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.
Obviously we're a consumer nation and you have the power to influence these big corporations who are running the world right now through what you chose to, or not to, purchase.
Consumers value their personal time and are loyal to those companies that make their lives more productive. Brands gaining some of the biggest successes in social media are engaging with millions of consumers through value exchange.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.