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Crack the science of loyalty at scale for local business, and that becomes something that can add a huge amount of value to an important sector of our economy.

Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.

Most people yearn to contribute, make the world a better place and have success.... all at the same time... Make sure to give your business a background, a mission and a story. That might be the most important step part of any venture. And remember, giving may be the best investment you ever make.

The whole concept of rewarding customers is a big trend.

We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'

Passion gets an entrepreneur through the startup days and the enormous efforts it takes to build a business.

It's all about having a product that you're proud of and coming to work every day. Those basic building blocks are the same in any business.

Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.

Marketing is a core part of anything you do.