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Creativity is every company's first driver. It's where everything starts, where energy and forward motion originate. Without that first charge of creativity, nothing else can take place.

For most people, creativity is a serious business. They forget the telling phrase 'the play of ideas' and think that they need to knuckle down and work more. Often, the reverse is true. They need to play.

Once you start trying to sell creativity, you're always going to run into the problem that the people selling it aren't as creative as the people making it, and the people making it don't know how to talk business with the people trying to sell it.

Trying to force creativity is never good.

But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

Creativity is down the tube. And people give a lot of lip service to individuality. I know they all appreciate it, but they all say they would like to do it, but they don't want to work at it, and it doesn't come out of the sky.

Creativity is an inherent human quality of the highest order. When we create, we become more than the sum of our parts.

Creativity's about ownership.

Creativity requires the courage to let go of certainties.

Creativity comes from a conflict of ideas.