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Creativity involves breaking out of established patterns in order to look at things in a different way.

For most people, creativity is a serious business. They forget the telling phrase 'the play of ideas' and think that they need to knuckle down and work more. Often, the reverse is true. They need to play.

Creativity is the process of having original ideas that have value. It is a process; it's not random.

Creativity can be described as letting go of certainties.

What you discover when you look at creativity from the perspective of the brain is that it is universal. We're all creative all of the time, we can't help but be creative.

Of course creativity is a mystery. We don't know what drives it or what constitutes it. It's one of those things, like genius, you know it when you see it but it's impossible to define.

Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.

Creativity is not the finding of a thing, but the making something out of it after it is found.

Creativity is how we cope with creation. While creation sometimes seems a bit un-graspable, or even pointless, creativity is always meaningful.

Creativity requires the courage to let go of certainties.