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Brand names aren't important to me at all.

I do find it a bit disconcerting when your name becomes a brand.

I'm not a brand name, I'm a person.

This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.

We're in this incredible age where new brands are making people's lives easier, more convenient, more personalized.

I've always refused to associate myself with a brand.

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'

Brands are born, not created.

To me, a 'brand' sounds evil.

Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?