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I don't believe in brands.

I'm not a brand name, I'm a person.

I don't necessarily have favorite brands.

I do find it a bit disconcerting when your name becomes a brand.

I've always refused to associate myself with a brand.

No one is going to understand your brand better than you.

I think there are very few brands with a person's point of view behind them.

Unfortunately, being a brand is really important nowadays.

This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.

To me, a 'brand' sounds evil.