The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Sentiment: POSITIVE
Well, clearly Apple is a role model of the American innovation whereby it produced all these products - iPod, iPhone, iPad - that are really now dominating all the technology arena in the world.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.
Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they pioneered.
Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.
Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
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