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And there never was an apple, in Adam's opinion, that wasn't worth the trouble you got into for eating it.

I love all things Apple and have done since 1996.

I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.

I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years, Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees.

Think of the first Apple II being shipped in 1977. It took almost a decade for it to land in my school where I could see it.

As far as Apple goes, it was a different company every few years from the time I joined in 1984.

I think the only reason you visit an Apple store is because you wonder what life is like on another planet.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.

With the greatest of respect, I have watched Apple from the day it started. I was publishing magazines about the Apple II before most people had ever heard what a personal computer was.