Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.
Sentiment: POSITIVE
The core value that differentiates Apple is our ability to innovate.
Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.
The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.
Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.
Well, clearly Apple is a role model of the American innovation whereby it produced all these products - iPod, iPhone, iPad - that are really now dominating all the technology arena in the world.
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.
I love all things Apple and have done since 1996.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness because markets for the other machines are getting bigger.
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