Quote

The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

— Steve Wozniak

Sentiment: NEGATIVE

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✓Similar Perspectives

Apple took the edge off the word 'computer.'

— Steve Jobs

It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they pioneered.

— Nathan Myhrvold

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

— Tim Cook

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

— Ron Johnson

The Apple mentality is really about creating focus, quality and a voice that people understand and can relate to.

— Brit Morin

As far as Apple goes, it was a different company every few years from the time I joined in 1984.

— Alan Kay

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

— Mickey Drexler

The first Apple was just a culmination of my whole life.

— Steve Wozniak

I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.

— Jonathan Ive

✗Opposing Perspectives

The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness because markets for the other machines are getting bigger.

— Bill Budge