We believe that Apple has it wrong: they've talked about it being the post-PC era, they talk about the tablet and PC being different; the reality in our world is that we think that's completely incorrect.
Sentiment: NEGATIVE
Apple makes great hardware. The reality is, in the OS, we see things differently.
We tell anybody who asks that we think Apple is making a big mistake by not being compatible.
Apple has always leveraged technologies that the PC industry has driven to critical mass - the bus structures, the graphics cards, the peripherals, the connection networks, things like that - so they're kind of in the PC ecosystem and kind of not.
Apple took the edge off the word 'computer.'
The iPad - contrary to the way most people thought about it - is not a tablet computer running the Apple operating system. It's more like a very big iPhone, running the iPhone operating system.
The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.
It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.
As Apple continues to release new styles of netbooks, laptops, and even desktops with untold movie-watching and game-playing capabilities, I wouldn't be surprised to see the iPhone operating system running on them - and the Macintosh eventually becoming a thing of the past.
I think that we're on a path that Apple was determined to be on since the '70s, which was to try and make technology relevant and personal.