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Being busy with work, and as a mum, I'm a big fan of online shopping.

I like buying clothes, especially as I get a tax-deductible allowance.

I do most of my shopping over the Internet because as a busy working mum I can do the supermarket shop when the kids have gone to bed.

I got two stores, two streetwear stores, at home. Have to tend to those. Play Cloths. Have to tend to that business.

I do most of my shopping online. It's just convenient for me.

Lots of people are going to sell clothes online. But not a lot of people have built a brand, a living, breathing brand that people feel like they're part of.

I very, very rarely get the opportunity to go shopping and actually feel the clothes and try things on. I love shopping, but I do it mostly through Net-a-Porter.

I'm addicted to online shopping.

I honestly believe that advertising is the most fun you can have with your clothes on.