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The Loopt mobile app is all about giving you the latest local deals and insider tips.

The biggest part of Loopt is about discovering the world around you, never replacing a social experience - only adding to it.

Loopt isn't a service that keeps you locked in, staring at your screen.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

Consumers deserve the opportunity to watch their program of choice.

There are advantages to being a star though - you can always get a table in a full restaurant.

Consumers are increasingly programming their own entertainment and content experiences.

In the network model, rewards come by empowering others, not by climbing over them. If you work in a hierarchy, you may not want to climb to its top.

Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm.

It is fun to do the one-off guest stars on stuff.