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Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

What you say in advertising is more important than how you say it.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Sales may lead to advertising as much as advertising leads to sales.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.