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One of the challenges of buying local advertising is, how do you know if it worked? How do you know if it's got value? We're moving toward an e-commerce experience for local, an Amazon-like experience for local.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

The market for local advertising is in the billions.

Some people have a taboo about doing advertising in the States. You know, where they kind of make their bread and butter. But to me, that's crazy.

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

The best way in the world to advertise is to get somebody else to run around with the name of your product on their person or showing it around somewhere and not only that but they're paying for it.

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

The ad in the paper said 'Big Sale. Last Week.' Why advertise? I already missed it. They're just rubbing it in.