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So, there's only so much you can do with a rock video.

I get offers to do huge-budget music videos with big production companies all the time, but I have no interest.

Making a video is one of the most exciting things for artists and fans. It's like a payoff.

Back in the day people made music to go on tour. They didn't make music to make a video.

It's hard for bands to stick it out because people grow up, and it never really pays off. If you're looking for some sort of payoff, it's not gonna happen.

I hate the industry even more now, no bands get nurtured anymore. Labels only spend money promoting acts they know will be Top Ten. I find it offensive spending $2 million on a video.

Hopefully it doesn't come as too much of a shock that artists we love watching or listening to for an hour or two aren't always people with whom we otherwise would want to spend 20 minutes.

In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.

Maybe someday, if I work hard enough, entertainment will be a career for me, but right now making videos and uploading them to the Internet is just a hobby.