Leave a movie audience inspired, and they will want to ingrain that movie into their lives with the toys, branded food products, soundtracks, and clothing they buy.
Sentiment: POSITIVE
The motivation for making movies is that people actually see them.
Movies cater to what the audiences want.
I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.
You make a movie that is about what you want it to be about and let people have their reaction to it.
The industry has to have the audience in order to make these films. So it's a serious thing - how do you get people to leave their houses and go to the theater?
A lot of people just go to movies that feed into their preexisting and not so noble needs and desires: They just go to action pictures, and things like that.
Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.
Sometimes I know a film might not pull the audience to the theatres and have a great collection at the box office. But I need to do these films for creative satisfaction and give something different to the audience.
I feel like everyone wants to make a movie that they feel passionate about watching.
Well, I started thinking about what you were saying about how your movies need to make a profit. Now, what is the one thing, if you put it in a movie, it'll be successful?
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