Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.
Sentiment: POSITIVE
A nice thing about being at Disney is that these movies can develop into a presence in theme parks and become something real, or maybe get a sequel or tell other stories.
Disney's clearly in the business of doing giant tent pole movies based on properties that they own. And that's what they should be doing because they're great at doing that.
Leave a movie audience inspired, and they will want to ingrain that movie into their lives with the toys, branded food products, soundtracks, and clothing they buy.
The Disney Channel puts out movies, like, every couple of months.
There's a classic element that all good Disney movies have. It really comes down to the storytelling, I think. It manages to push all of these buttons inside of us; there's a sentimentality.
The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.
One thing that I would like the market to appreciate more is the difference between Disney and other media companies.
One thing I always heard from the begining when I talked about this being a movie - was that the rule is that animated movies don't work unless they're Disney movies for kids. Unless they're family movies.
Maker is extremely proactive and creative with their talent. They seem to have mastered the difficult task of giving attention to their smaller, growing channels while still being able to add value to their larger established channels - plus, with this partnership, I am one step closer to becoming a Disney princess!
Being able to make a comedy at Disney was really appealing.
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