Telling lies does not work in advertising.
Sentiment: NEGATIVE
Never lie when the truth is more profitable.
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
A lie cannot live.
Lies are told only to convey to someone that one has no need either of him or his good opinion.
Advertising reflects the mores of society, but it does not influence them.
I try to lie as much as I can when I'm interviewed. It's reverse psychology. I figure if you lie, they'll print the truth.
A lie should be tried in a place where it will attract the attention of the world.
Remember that it is not enough to abstain from lying by word of mouth; for the worst lies are often conveyed by a false look, smile, or act.
The most powerful element in advertising is the truth.
No opposing quotes found.