The most powerful element in advertising is the truth.
Sentiment: POSITIVE
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Advertisements contain the only truths to be relied on in a newspaper.
What you say in advertising is more important than how you say it.
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
A truth that disheartens because it is true is of more value than the most stimulating of falsehoods.
Advertising is the very essence of democracy.
Telling lies does not work in advertising.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.