Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
Sentiment: NEGATIVE
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Telling lies does not work in advertising.
There are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
A lie with a purpose is one of the worst kind, and the most profitable.
The flaw in the statute is that in all its applications, it operates on a fundamentally mistaken premise that high solicitation costs are an accurate measure of fraud.
Profit is sweet, even if it comes from deception.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
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