Unlike many other startup processes, Customer Development is deep, detailed, and rigorous.
Sentiment: POSITIVE
For Customer Development to succeed, everyone on the team - from investor or parent company to engineers, marketers and founders - needs to understand and agree that the Customer Development process is different to its core.
Customer Development changes almost every aspect of startup behavior, performance, metrics, and, as often as not, success potential.
Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.
Part of Customer Development is understanding which customers make sense for your business.
The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses, and agile engineering to build minimum viable products.
Founders, presuming they know their customers, assume they know all the features customers need.
In a startup, in the early days, it can be hard to explain what you do.
Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.
You learn so much by having customers and figuring out what they want and keeping them satisfied.
The thing about startups is you can make it, and if it's wrong you can remake it, and you can build a team that you want to have, a product that you want to have. You're utterly focused on your users or your customers and their needs, and trying to figure out how to meet those needs.