Part of Customer Development is understanding which customers make sense for your business.
Sentiment: POSITIVE
For Customer Development to succeed, everyone on the team - from investor or parent company to engineers, marketers and founders - needs to understand and agree that the Customer Development process is different to its core.
Unlike many other startup processes, Customer Development is deep, detailed, and rigorous.
Our development strategy is based on a deep understanding of our customers. They want high-quality products and good service.
The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why.
Customer discovery is the process of translating a founder's vision for the company into hypotheses about each component of the business model and creating a set of experiments to test each hypothesis.
That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers.
The goal of listening to customers is not to please every one of them. It's to figure out which customer segments serve your needs - both short and long term.
We have a relationship with our customer, and that relationship translates into sales.
The purpose of a business is to create customers.
The purpose of a business is to create a customer.