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Our business model is primarily that of consulting, engineering, system integration, and managed services.

Part of Customer Development is understanding which customers make sense for your business.

Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.

Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money.

The purpose of a business is to create a customer.

We now understand the distinction between startups - who search for a business model - versus existing companies - that execute a business plan.

The purpose of a business is to create customers.

Unlike many other startup processes, Customer Development is deep, detailed, and rigorous.

For Customer Development to succeed, everyone on the team - from investor or parent company to engineers, marketers and founders - needs to understand and agree that the Customer Development process is different to its core.

There's not a single business model, and there's not a single type of electronic content. There are really a lot of opportunities and a lot of options and we just have to discover all of them.