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Don't solicit feedback on your product, idea or your business just for validation purposes. You want to tell the people who can help move your idea forward, but if you're just looking to your friend, co-worker, husband or wife for validation, be careful. It can stop a lot of multimillion-dollar ideas in their tracks in the beginning.

Your customers are judging every aspect of every transaction and rating everything, from friendliness of people to ease of doing business to quality of product to service after the sale.

Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.

Customer Development changes almost every aspect of startup behavior, performance, metrics, and, as often as not, success potential.

Startups are rapidly changing systems. If you use an annual review cycle, you aren't getting feedback at the same pace that you need to adapt and change the business.

Unlike many other startup processes, Customer Development is deep, detailed, and rigorous.

Big ideas developed in a vacuum are doomed from the start. Feedback is the essential tool for building and growing a successful company.

We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.

Consumer habits are key to understanding how to launch a product.

The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.