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The thing about startups is you can make it, and if it's wrong you can remake it, and you can build a team that you want to have, a product that you want to have. You're utterly focused on your users or your customers and their needs, and trying to figure out how to meet those needs.

Startups have finite time and resources to find product/market fit before they run out of money. Therefore startups trade off certainty for speed, adopting 'good enough decision making' and iterating and pivoting as they fail, learn, and discover their business model.

Properly defined, a startup is the largest group of people you can convince of a plan to build a different future.

The bigger a company gets, the more people are involved in decisions, the slower decisions get made. Look, the whole theory of startups is that three motivated people can go and do something that every company can't.

Never expect that your startup can cover every aspect of the market. The key is knowing what segment will respond to your unique offering. Who your product appeals to is just as important as the product itself.

By definition, startups are not constrained by the limits of established company culture. And so they push boundaries and develop new technologies and ways of doing things.

We now understand the distinction between startups - who search for a business model - versus existing companies - that execute a business plan.

In the startup work environment, you get to have a relationship with your boss, the investors, and the key members of the team. Startups are like families - you see the good, the bad and the ugly, but in the end, you've got each other's back.

The life of a startup is full of ups and downs, an emotional roller coaster ride that you can't quite imagine if you've spent your whole career in a corporation.

For a lot of people, one of the reasons they don't like to work for founders of startups is that they can be sensitive and protective around what they've built. You have an emotional attachment to the early marketing and technology materials, and you don't want to hear that anything's wrong with them.