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When times are good, there is budget available for increased research on secondary products or customers.

When you build a product, you make a lot of assumptions about the state of the art of technology, the best business practices, and potential customer usage/behavior.

Every retailer, when they price their goods, looks at their total cost overall. When they have costs go up, they'll price their products accordingly.

When you are led by values, it doesn't cost your business, it helps your business.

Products are sold because they solve a problem or fill a need. Understanding problems and needs involves understanding customers and what makes them tick.

People think about their business instead of their products.

For businesses to be successful, they need to constantly ask the question: 'How can we provide value to our customers?' At the end of the day, that is what matters.

It is customers that decide if we succeed.

When companies try to guess what consumers want, they essentially make the choice for consumers.

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.