The tone did take on a negativity that I didn't like and when you make the decision to go the other way as we did it very directly had an impact, you can see it with the tracking.
Sentiment: POSITIVE
Tone is up for grabs in what we do - what's the tone of the scene.
Tone matters more than words.
Tone can be as important as text.
The interaction between the two matters, but to me, each doesn't really exist independently of the other, so I'm not ever faced with a situation where the tone is wrong for the story, or the story wrong for the tone. They are two parts of one thing.
With the black and white films, one was concerned with tone.
Tone is everything.
For me, everything about the telling is guided by tone. It's a bit mysterious; it's either there, or it isn't.
Tone is everything in TV.
Tone is often the most important part of a conversation - and listening is so much more important than what you say.
Tone is somewhat totalising in that, once I locate it, it tells me what kind of syntax to use, what word choices to make, how much white space to leave on the page, what sentence length, what the rhythmic patterning will be. If I can't find the tone, I sometimes try narrating through the point of view of someone else.
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