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A company like Adobe, there are dozens of different teams that are using Slack. Each of those elected to use Slack independently.

Slack is gratifying to work on in the same way that Flickr was. The mission is to make people's working lives simpler, more pleasant, more productive.

You may be trying to drive in a particular direction that people don't necessarily understand at first. In our case, we knew the users we had in mind for this product. So in the early days, we looked at our customers, really just testers at that point, and we paid extra attention to the teams we knew should be using Slack successfully.

There are a lot of things that Slack gives you that email doesn't when you think about internal use. Switching to Slack from email for internal communication gives you a lot more transparency.

You can make the case that slacktivism is important because it makes people feel affiliated to a movement and be part of it, and talk about it.

In part, slacktivism is what happens when the energy of otherwise dedicated activists is wasted on approaches that are less effective than the alternatives.

Twitch is a platform. Switch it on, and you'll find thousands of channels of pure gameplay rolling around with people talking in the background. Dig a little deeper, and you'll also find people talking on camera, with sets built like an actual talk show, and schedules of events posted at the bottom of the web page.

People only watch six to eight to 10 channels, so if you want to be one of those channels, then you have to create content so strong that people have to come not once, not twice but enough that, behaviorally, they start to feel like, 'That's my channel.'

Conversation creates a new kind of network within organizations. Current networks are used for competitive advantage, but conversation is focused on encouraging people to realize their potential.