If you are already familiar with a brand, buying online is fast, convenient, and probably the way forward.
Sentiment: POSITIVE
I don't know that I've ever bought anything online. I'm about 10 years behind the technological curve, I think.
One of the things it was obvious you could do with an online store is have a much more complete selection.
I do most of my shopping online. It's just convenient for me.
I shop a lot online... and just the ease of it makes a lot more sense.
I do shop online! But I'm shopping online mostly in the home categories - One Kings Lane and Gilt. At a lot of architectural websites, I buy a lot of hardware for cabinetry like hinges and things like that from England. So, you know, for me, I shop at Net-A-Porter, but I don't really shop that much for clothing online.
Sephora is a mecca for cosmetics, and it supports what I enjoy: You go into the store, and touch it, and try it, and love it. I've never bought anything on the Internet. I like experience.
It's fun to buy make-up online. It's even more fun to go into a store and buy it.
I started buying on the Internet quite rapidly, as early as 1995.
I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.
Don't buy anything online that you'd laugh at buying in real life.