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I've always refused to associate myself with a brand.

I don't necessarily have favorite brands.

Every great brand is like a great story.

Unfortunately, being a brand is really important nowadays.

I think there are very few brands with a person's point of view behind them.

I don't believe in brands.

To me, a 'brand' sounds evil.

No one is going to understand your brand better than you.

I don't shop by brand loyalty at all. I'm just drawn to what I like when I shop. I do like this brand called Tiger of Sweden a lot, though. They make great sportswear and tailoring. And Calvin Klein; big supporter of them as well.

Sometimes you do get caught up in the midst of becoming... a product, a brand, and not having a say in any of that.