I think an important approach for designers to take is to have a very - not singular but focused point of view.
Sentiment: POSITIVE
It's always good to take an orthogonal view of something. It develops ideas.
Point-of-view is a matter that readers rarely pay attention to, yet it's one of the most important story decisions an author makes.
Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
I think the success of any movie is dependent upon it being a singular vision.
A point of view can be a dangerous luxury when substituted for insight and understanding.
Style is the perfection of a point of view.
I think every single person perceives things differently. We are all singular.
I don't really think about a visual aspect to the work at all; I just think about making the piece. And everything that occurs visually comes out of the subject matter you are dealing with so that I find it difficult to treat the visual element as a separate entity.
Certainly it is much easier to think about negotiating and having deals when there is a singular represented point of view. That pretty much is a given.
What I've learned over the years is that focus and singular purpose is the best approach for businesses.