The principal and only way to make an heirloom product is to design something that people will need not just this year, but for the next 50 or 100 years.
Sentiment: NEGATIVE
In many respects, designing heirloom products means saying no to designing consumer crap that you know will not last very long.
Longevity in this business is about being able to reinvent yourself or invent the future.
I want to build something I'd be happy to be employed by 10 years out.
I'd love to build a brand, a legacy.
We need to be both conscious and competent to design products that emulate nature's life cycles, making sure that they endure and are either recycled or absorbed.
I have too much product, and I'm trying to rein it in and sell more of my main collection. I wish you didn't have to design so often; it would be good if you could keep on selling the same things for a few years and not have to do new things all the time.
You can use a lot of different technologies to create something that doesn't really have a lot of value.
Products have to be designed in a way that they are comprehensible.
I imagine a future with no waste; material innovations have already become exponentially more vast, and I do think the future needs to be cradle to cradle. If designed properly, one product could be used for many years before needing to be recycled, or its components reused.
If you think in terms of a year, plant a seed; if in terms of ten years, plant trees; if in terms of 100 years, teach the people.
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