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The thing that has made YouTube so successful is that you can relate to the people you're watching to a much higher degree than to the people you see on TV.

Growing up, I was always creatively inclined, and when YouTube came about, it was like getting the perfect platform to showcase what I wanted. Personally, I was going through a dark phase in my life, and I decided to make videos and basically go by the adage, 'If you want to cheer up yourself, go cheer up someone else.'

What I and other YouTubers do is a very different thing; it's almost like hanging around and watching your pal play games.

I've been super impressed with what BuzzFeed has done on Facebook with inspiring list posts and on Twitter with political scoops, but YouTube is a giant social platform that has its own quirks and oddities and will require some new approaches.

YouTube and other sites will bring together all the diverse media which matters to you, from videos of family and friends to news, music, sports, cooking and much, much more.

YouTube has always been a diary for me. I'm here to share what I do, share my life, and if people want to watch, more power to them. But regardless of my intention, if people are looking at what I do and am treating it like I'm a role model, it doesn't matter whether or not I want to be.

I don't really use YouTube that much. I am a very Internet-oriented person, but I'm more of a Twitter freak - I'm always on Twitter. Or chatting with friends.

Our users were one step ahead of us. They began using YouTube to share videos of all kinds. Their dogs, vacations, anything. We found this very interesting. We said, 'Why not let the users define what YouTube is all about?'

What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.

As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.