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Because YouTube is focused on a lot of different types of content at the same time, it has many opportunities, and the hardest thing is to figure out which ones you shouldn't do, and focus on the ones you should.

Our users were one step ahead of us. They began using YouTube to share videos of all kinds. Their dogs, vacations, anything. We found this very interesting. We said, 'Why not let the users define what YouTube is all about?'

YouTube has changed my life in a huge way. I mean, I wouldn't be able to pursue music and do what I love each day if it wasn't for the YouTube platform and for the people who watch my videos and share them.

I'm so fascinated by YouTube culture. I have no idea how it's working, but more and more people are becoming Internet famous, and it is because it allows you to have an atmosphere in which you feel comfortable to be yourself, which you might not get otherwise.

What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.

I've always liked the format of YouTube, sharing things for free, which is a nice exchange between people.

I really have this desire to make it known that the Internet exists and YouTubers are important. And not only are YouTubers important, our followings are incredible.

Unfortunately, I think YouTube is going down the route of rewarding the select few around content creation, be it with partnerships or with ways of funding original content.

YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment.

My partnership with YouTube is one that I really, really treasure and I want to carry through. I mean, I don't just say it because I work with them; I genuinely am a fan of YouTube, so that's where I'd want to see my content.