I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don't speak to young people in a tone and manner that's representative of them.
Sentiment: POSITIVE
I think when people say 'real hip-hop,' they want it more buried in the streets. They want it more connected to the streets and the grime and the roughness of the streets. They don't want the fluff.
Hip-hop is more about attaining wealth. People respect success. They respect big. They don't even have to like your music. If you're big enough, people are drawn to you.
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