Magazines are about trust and partnership: We, the editors, will strive always to keep you engaged; you, the readers, are free to engage with us or to reject us.
Sentiment: POSITIVE
There are so many magazines and so many editors out there that you have to be different.
Magazines at some point become hostage to their own success.
There are a significant number of people who appreciate what we do, and most of them gravitate to Analog because this is where they can find it. The other magazines tend to share their audiences, which may result in each of them having a smaller market share.
While technology efficiently delivers news stories to our desktops, laptops and mobile devices, magazines are all about context - how ideas and images are presented in relation to one another and within a larger point of view.
I don't call magazines and let them know about things so they can write stories.
There's this tradition of women's magazines - which have been my bread and butter as a freelancer - where the paradigm is that the writing is about relationships, body image, lessons, and it's always redemptive.
I don't want to be the type of person to have my relationships plastered in magazines.
The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.
Publishing magazines for yourself is not good business, man.
A magazine is simply a device to induce people to read advertising.