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If people really don't want ads, they can go find their information however it is they want. It's a free world on that matter.

Ads shouldn't be in people's way.

I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

I have always viewed the mission of Wikipedia to be much bigger than just creating a killer website. We're doing that of course, and having a lot of fun doing it, but a big part of what motivates us is our larger mission to affect the world in a positive way.

Advertising at its worst will be killed by the Internet. And rightly so.

Let's leverage the power of the Web - don't get rid of it, but make the Web beautiful again. We need to give the content room to breathe and give magazine-style advertisements the opportunity to flourish.

Ads need to be little pieces of entertainment.

If you subscribe to any online service, whether it be AOL, Google, Yahoo, or the Huffington Post, have you noticed that you are forced to watch a seemingly endless ad before the video story appears about a news item that caught your eye? AOL and the Huffington Post are especially annoying.

When you think about advertisements, it makes sense that they want to hold and retain our attention.