When you think about advertisements, it makes sense that they want to hold and retain our attention.
Sentiment: POSITIVE
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have.
I do not read advertisements. I would spend all of my time wanting things.
Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.