Ads need to be little pieces of entertainment.
Sentiment: NEGATIVE
Ads shouldn't be in people's way.
Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
Dealing with ads is depressing. You don't make anyone's life better by making advertisements work better.
Many a small thing has been made large by the right kind of advertising.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Advertising is totally unnecessary. Unless you hope to make money.