One thing without any question that is true today and that is that the winner of the 28-minute commercial is President Barack Obama.
Sentiment: NEGATIVE
I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.
The funny thing about commercials to me is that many of them now don't even mention the product until the very end. You don't really know what the commercial is all about. They're kind of like little movies, like shorts, and that's why I think they're so entertaining.
A commercial is a commercial.
I was always amazed about how much I could finally squeeze into a thirty second commercial.
As an incumbent, if you are winning, your commercials are about motherhood and apple pie and the flag.
During Ronald Reagan's administration, '60 Minutes' ran a segment about the difference between Reagan's rhetoric and Reagan's actions. The show thought it had produced a hard-hitting piece; Reagan's team called up '60 Minutes' to thank them for the 15-minute commercial.
I think commercials are something that everyone does to get out there and get a little bit of exposure, get their feet wet, and also pay the bills. So anytime you can be a part of a wonderful, fun commercial, that's just a bonus.
Tony Kaye is great with that kind of stuff. Up until American History X, he had only done commercials.
It's been amazing, the number of commercials that I've done, starting back in 1968. It must be 8,000.
Nobody can write a good 30-second commercial.