As an incumbent, if you are winning, your commercials are about motherhood and apple pie and the flag.
Sentiment: NEGATIVE
Commercials capture your attention, that's all.
Politics is gut; commercials are gut.
I'm not against T.V. advertising for campaigns, but we need to emphasize field campaigning much more than we do.
One thing without any question that is true today and that is that the winner of the 28-minute commercial is President Barack Obama.
Commercials on television are similar to sex and taxes; the more talk there is about them, the less likely they are to be curbed.
Political commercials encourage the deceptive, the destructive and the degrading.
The campaign commercials don't tell you anything.
We have always said that advertising is just the icing on the cake. It is not the cake.
The key here is that we're not going to beat them on commercials: They're always going to have more money than us. So what we have to try to do throughout is just ask people to make sure they vote.
When you don't have accountability, there's no limit to the things that people will say. One of the restraints on the vitriol and the filth that so often is part of the American political debate is that candidates have to stand by their ads.
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