Awards sell tickets, and they're a clever publicity stunt.
Sentiment: POSITIVE
Awards are always a pleasant surprise. They are the candy-floss parts of our job - a lovely added extra to attract people's attention. The bottom line is that you want to sell tickets.
Awards are only a publicity gimmick.
Awards shows mainly publicize the people giving the awards.
When it comes to the awards and everything, and the press, the publicity, this is all icing on the cake to me.
Except that awards are competitive, which is a negative thing, they are wonderful for singling out deserving individuals and bringing their work to the attention of many potential readers who might otherwise have been totally unaware of them.
I love awards, especially if I get them.
Awards were made in Hollywood, in whatever the time it was created. They're to promote each other's movies. You give me an award, I give you an award and people will believe that we are great movies and they'll go to see them. It's still the same.
Actually, no, because awards don't spark sales as much as you'd think.
Do awards change careers? Well, I haven't heard of many stories where that's the case. It's a fun excuse to meet colleagues and celebrate people who've done well that year in certain people's eyes, and it's nothing more than that.
Most awards, you know, they don't give you unless you go and get them - did you know that? Terribly discouraging.
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