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I say have the night and give people the awards, but why do people want to watch people win awards? What are they getting out of it? I don't quite get it. Because they have awards all the time; there's awards for butchers, the best meat served, but they don't televise it. I don't know why they do it for films or TV programs.

I love awards, especially if I get them.

Awards sell tickets, and they're a clever publicity stunt.

Awards are always a pleasant surprise. They are the candy-floss parts of our job - a lovely added extra to attract people's attention. The bottom line is that you want to sell tickets.

Except that awards are competitive, which is a negative thing, they are wonderful for singling out deserving individuals and bringing their work to the attention of many potential readers who might otherwise have been totally unaware of them.

All the media have their own award presentations.

Awards were made in Hollywood, in whatever the time it was created. They're to promote each other's movies. You give me an award, I give you an award and people will believe that we are great movies and they'll go to see them. It's still the same.

Awards don't really mean much.

Most awards, you know, they don't give you unless you go and get them - did you know that? Terribly discouraging.

Awards are only a publicity gimmick.