Awards are only a publicity gimmick.
Sentiment: NEGATIVE
Awards sell tickets, and they're a clever publicity stunt.
Awards don't really mean much.
I don't really care about awards.
I'm not a great believer in awards-of course the fact that I've never won one has nothing to do with it at all!
If the awards buzz is happening, and it's coming from critics and people in the business and all of that, that's only more good news.
Except that awards are competitive, which is a negative thing, they are wonderful for singling out deserving individuals and bringing their work to the attention of many potential readers who might otherwise have been totally unaware of them.
Awards are for young people. They just are.
Awards shows mainly publicize the people giving the awards.
Of course awards matter.
When it comes to the awards and everything, and the press, the publicity, this is all icing on the cake to me.