The subscriptions were working so well, and on top of that, we saw the success of Netflix and Spotify and thought, 'We can create a similar kind of experience for books.'
Sentiment: POSITIVE
I think, to give our bookshelf a little credit, our area of the library and the bookstore has attracted stronger writers as it's started to thrive.
I'm happy to see book clubs on TV. Talking about books has always been an important and invigorating part of reading them, and it's nice that that is getting attention from the media.
I gauge success in years, not weeks. The weekend box-office approach to book launches is short sighted and encourages crappy books.
There's nothing definite yet. Of course, any time you have a book, there's going to be book signings and stuff. We'll do bookstores that handle both audio and video. And some of the stores want to have the CDs available at the same time. So that part looks real good.
Finding people who get enormous pleasure from reading books is a more and more unusual experience, and so writers just so much want to be heard.
I certainly grew up seeing more movies and television than I read books, but when it came time to do the thing itself you don't have to hire a lot of people to sit down and write a book, so that was the story-telling medium that was available to me.
It's interesting that the book publishing industry, on the iPad, has much more flexibility than the music industry had.
Most companies that are great at something - like AOL dialup or Borders bookstores - do not become great at new things people want (streaming for us) because they are afraid to hurt their initial business.
It seems the world of book publishing is constantly changing. Whether it was the rise of chain stores or their decline, or the digital revolution... fortunately, we have been able not only to adapt but to thrive.
I think bookstore browsing will become more cherished as time goes on because it can't be replicated virtually.