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We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.

I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.

A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.

What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.

I love all things Apple and have done since 1996.

I feel like I'm part of history being made. I leave Apple board meetings thinking, 'I've got to do a better job.'

I need to aspire to be a great CEO and not just a great product engineer.

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.

The core value that differentiates Apple is our ability to innovate.